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A Real Breakthrough; New Formula,

What people say makes us excited::

Yes, I DID receive your new formula. Sorry I didn't respond sooner, but I took some time off and went away for a long weekend. I am VERY impressed with the sample you sent.

I have used it about six times now, and I have really experienced great relief...more than any other product that I have tried so far! So, I am very happy to pass that news along to you. And, I am also very happy to have found a product that works.

It seems to work almost immediately. The smell as well as the color is much more pleasant than your last formula, too. Congratulations on a very fine product!! You must be very excited to share this with people.

Sincerely,

Mary Selfridge

 

Predicting The Next Big Herbs

Chris Kilham

 

Predicting The Next Big Herbs

 

verbal : Botanicals represent a large and ever-growing sector of the supplement market, with stronger category growth than vitamins, minerals, amino acids and other items such as yeast, lecithin, etc.

 

verbal : Approximately 85% of the world’s population uses medicinal plants (herbs) to some extent as primary medicines. Approximately 5.1 billion people rely on herbs for health purposes.

 

Many botanicals are firmly established best sellers, including ginseng, ginkgo, garlic, St John’s Wort, echinacea, aloe, tea tree oil, valerian

 

Herbs gaining popularity include ginger, turmeric, reishi mushroom, Rhodiola rosea, cat’s claw, etc

 

 

 

What is a BIG Herb?

In the top seller list

Sells consistently

People get positive results

Generates positive science and media ongoing

 

The Seven Marks Of Highly Popular Herbs

 

Media, media, media

Popular or best-selling book

For a common health need

Backed by good science

Reasonably priced

Endorsed by well known experts

Distributed by established, reputable companies

 

 

The Seven Marks Of Wanna-be’s / Losers

 

Little or no media

Marginal or no books

A miracle cure/panacea

It’s a “secret”

Flaky or marginal science

Overpriced

Endorsed by unknowns or shady characters

 

(These can work in MLM)

 

Historically

The Bombproof Categories :

 

Weight loss

 

Brain function/ Mood

 

Energy

 

Sex

 

 

 

Up And Coming Categories

 

Needs of Aging baby boomers

(64 million of us)

 

Antioxidant and

Anti-inflammatory Herbs

Cardiovascular Disease

• Approximately 1 million American adults die annually of heart attack.

Look to:

Hawthorn (Crataegus species)

Red Rice Yeast (statins)

Resveratrol (from Polygonum cuspidatum)

Cancer

• 1 out of every 3 Americans will get cancer.

• 1 in 2 males will get cancer

• 1 in 3 females will get cancer

Look to:

Reishi mushroom

(Ganoderma lucidum)

Una de Gato (Uncaria tomentosa)

Turmeric (Curcuma longa)

Arthritis

• By 2020 59.4 million Americans will have arthritis.

 

Look to:

Boswellia (Boswellia serrata)

Nettle (Urtica dioica),

Devil’s Claw (Harpagophytum procumbens)

Diabetes

• 16 million Americans have diabetes.

• Each year 625,000 new cases of diabetes are diagnosed.

Look to:

Banaba (Lagerstroeimia speciosa)

Fenugreek (Trigonella foenum graecum)

Gymnema sylvestre

Bitter melon (Mormordica charantia)

Holy Basil (Ocimum sanctum)

Stroke

• Half a million Americans suffer a stroke

annually, and over thirty percent of them die.

 

Look to OPC, Pycnogenol,

Lifeflower (Erigeron breviscapus)

 

Obesity

• As many as 60% of American adults are overweight

 

Look to:

Yerba mate’ (Ilex Paraguariensis)

Guarana (Paullinia cupana)

Citrus aurantium (Watch out)

Age Related Macular Degeneration

Approximately 3 million Americans between 55 - 85 years of age have macular degeneration, the major cause of vision loss among the elderly.

 

Look to: Ginkgo biloba

Extracts of Bilberry, Blueberry, Acai, Elder

Wolfberry (Lycium chinense)

Alzheimer's Disease

• 14 million Americans are expected to have Alzheimer's by the year 2050.

 

Look to: Ginkgo biloba

Turmeric (Curcuma longa)

Lifeflower (Erigeron breviscapus)

Depression

• According to the National Institute of Mental Health, 9 million Americans suffer from a depressive illness.

 

Look to:

St. John’s Wort (Hypericum perforatum)

Rhodiola rosea

Kava (Piper methysticum)

Menopause

Approximately 30 million American women are entering menopause right now.

 

Look to:

Black cohosh (Cimicifuga racemosa)

Vitex (Vitex agnus castus)

Dong Quai (Angelica sinensis)

Red clover (Trifolium pratense)

 

Prostate disorders, esp BPH

Approximately 50% of men over 50 get BPH

Look to:

Saw Palmetto (Serenoa repens)

Nettle (Urtica dioica)

Pumpkin (Cucurbita pepo)

FORGET PYGEUM! (Pygeum africanum)

 

Green and Sustainable Products

What is sustainable?

Imparts a healing benefit

Protects the natural environment

Helps to preserve traditional cultures

 

An example – Acai (Euterpe oleaceae)

 

 

Herbs for more serious health needs

 

An example – Lifeflower (Erigeron breviscapus)

 

Herbs from specific traditions –

TCM

Ayurveda

Amazonian Shamanic medicine

Siberia

 

 

 

Categories to watch :

Inflammatory bowel disease – Una de gato (Uncaria tomentosa)

Viruses – Andrographis paniculata

Cholesterol – Red Rice yeast

Venous insufficiency – Horse Chestnut

Stress – Valerian , Passion flower, Kava

Sleep – Valerian, Passion flower, Kava

Anxiety – Valerian, Passion flower, Kava

 

Some Herbs to watch :

 

Hoodia gordonii – could be a monster

Manuka oil (Leptospermum scoparium) – better than tea tree oil

Yerba mate (Ilex Paraguariensis) – may become the diet heavyweight

Red rice yeast (due to statin content) – lowers cholesterol

 

 

 

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